In the middle of this year, I was assigned to open an HD entertainment category for our store. However, I was not familiar with this category until that point. I didn't own a big screen TV or a Bluray disc player and had no experience in setting up home theater equipment. I needed to dedicate a lot of time to study the terms and technologies related to this industry.After months of preparation and several visits to vendors in China, we have decided to start a new HD category, stemming from the Digital Media Streamer related products. The reason is very simple. First, we don't want to get into direct competition with the big guys, such as BestBuy or Amazon.com on the popular and commodity type products, such as LCD TVs, at the beginning. Besides, we are from the computer industry. The major feature of the media streamer is to enable users to playback their digital contents stored in their computers on a big screen TV. If we start with this category, we at least are starting with something we are familiar with.
Eventually, we will become the experts in the HD entertainment industry. This is essential in order for our new category to survive. We think this can also be a fun journey and we want to record what happens throughout. Hopefully someday this blog will offer help to another individual who decides to equip himself with the knowledge about the HD entertainment industry.
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