Sunday, April 26, 2009

Interview with David

Here are the notes from the interview session with David Feller, one of the Co-Funders of BOCS. In the interview, he went through the benefits, the installation and the future plan of the Xtender (A whole home content distribution device we have started to carry). If you have questions, please feel free to contact me at howard_chang"at"

BTW, come check out the Xtender Facebook page and remember to sign-up as a fan to the page.

Interview Result:

1) Who would benefit the most from this Xtender?

The great thing is that Xtender really is for everyone – but the people that benefit the most are Cable-TV customers with at least one DVR (Cable company or third party like a TiVo) and more than one cable-TV box in the home. If you and your family need multiple cable boxes so you can get your favorite digital channel on every TV or if you record shows in your living room but really wish you didn’t have to go down there to watch them, we really have something that could change the way you think about TV.

2) What are some of the benefits of installing the Xtender in your home?

I’d say there are four that we hear over and over:

a) Save a LOT of money. If you are paying the cable company to have more than one cable box in your home – frankly, you are insane. You want the cool digital channels – Disney, espn, NFL network or whatever, and the big companies have trained you to believe the only way you can get them is to rent another box for each of your TVs at up to $16/month/TV. Get an Xtender and share your living room cable box with the whole home.

b) Control – or Convenience – whatever you want to call it. Yet again you have been brainwashed into thinking that you record shows in your living room and you have to go sit there to watch them – OR you need to have a DVR in each room all recording the same show so you can watch where you want… Ridiculous – Xtender frees you from any particular room restriction and gives you whole-home control of all your entertainment devices. It kind of like having all your stuff (DVR, DVD player, iPod dock or whatever) on a little roll around cart that follows you into whatever room you go. You have access to all your stuff wherever and whenever you want.

3) So, how exactly does it work?

This is actually pretty simple, somewhere you have a stack of “stuff” – a DVR, a DVD player, an iPod dock, a security camera – or whatever – you put an Xtender there and connect your devices to it – just like hooking a DVD player up to a TV. Xtender then creates new TV channels and adds them back into the coax cables already in your walls so all the rest of the TVs in the home can see those channels. We allow you to plug in up to three devices and we color code them to make it simple – one device each into Red, Green, and Blue channels. So now, you still have NBC on channel 9, CBS on 11 (or wherever it is), but now you have your DVR available on the Red channel everywhere in your home and your other stuff on Green and Blue.

With a BOCS remote control in each room of your home – it’s a full universal remote with three new buttons – Red, Green, and Blue – you can get to and control anything. Press 9 to watch NBC, press Red, and your DVR pops up and you have full control – play, pause, guide – anything – even if you are on the other side of the home from your DVR.

4) Is the installation easy enough for the average consumer? Or, will they need to hire an A/V equipment installer to perform the installation?

This is the best part – YES – you can definitely do it. We put a lot of work into making installation simple and straightforward. If you can plug a DVD player into your TV you can do this. Most folks can complete an installation in a Cable-TV home in about an hour. We have a comprehensive support system for you – phone support, online videos – watch one of our guys doing an entire installation, online wiki and forum community support, and in some markets there are experts who can come to your home (for a fee) and give you a hand. And in all cases, we promise not to tell your wife you had to call us.

5) Will the Xtender work for both Cable and Satellite TV customers?


Cable TV homes are the simplest kind of installation – everything you need to get it done quickly is included in the kit. We have 100% success rate in these kinds of homes.
Dish-Network homes are a bit more difficult – there is (or will soon be) a comprehensive explanation of how Xtender works in that environment up on the support Wiki at . Basically, since you can use diplexers with Dish installations, it is pretty simple to combine the two systems.

DirecTV is the other end of the spectrum – it will definitely work, and we can walk you through it, but it takes a little more planning and in about 20% of installations a new multiswitch needs to be installed. We offer a free pre-purchase consultation service that includes an in-depth analysis of your home satellite setup and BOCS will provide detailed customized installation instructions for DirecTV homes.

6) As the digital conversion is near, will the Xtender help reduce with conversion costs?

If you have cableTV or Satellite, you don’t need to worry about the conversion at all – nothing will change. But that still leaves millions of Americans who use an antenna to get their TV fix. All they have to do is put a converter box on each TV – BUT the government only gives you two per home. So if you have more than two TVs you are out at least $60 or $70 per TV. So why not get your free converter and hook it up to Xtender – share the converter box with every TV in the home.

7) Is the Xtender capable of distributing HD content throughout the house as well?

This version of Xtender is HD-compatible, meaning that for the typical home (an HD setup usually in just one room – big screen, HD-DVR, and maybe a Blu-Ray player with the rest of the TVs in the home tubes or flat panels but not with HD sources) Xtender works in conjunction with your HD setup – takes those HD sources and redistributes them to the rest of the TVs in your home at DVD quality. It depends on the viewer, but the majority are not going to be able to tell the difference on the smaller TVs in the rest of the home – if you, however, are one of those folks that have invested in other large (32” or larger) flat panels, then our next generation is really going to appeal to you. Full high definition distribution will be available later this year as a simple modular upgrade to the existing system.

8) The Xtender is a good concept for the consumer market. Can business operations benefit by installing the Xtender in their facilities as well? If so, please give us some examples.

Absolutely – while Xtender was designed specifically for the residential market, it has found application in a host of commercial establishments.

We have installed Xtender in bars and restaurants all across the country – it is simple to use, gives the host/bartender complete control of all the TVs in the establishment, and significantly reduces the cost of offering entertainment to patrons.

The latest trend has been using Xtender in health clubs – instead of everyone having to watch the same show, Xtender gives full and independent control to every workout machine in a gym. Each treadmill, rowing machine, or whatever can have its own TV that the user has full control of – most places are even putting a stack of DVD players in so users can bring their own movies and watch as they progress from machine to machine.

9) This may be a bit premature, but what can we expect to see in the 2nd generation Xtender?

Current plans are to release a high definition version later this year. We have taken great pains to make sure that HD will be a simple upgrade – meaning that if you go ahead and put in Xtender now you lose nothing. The current Xtender system is, in fact, the base unit for the HD distribution upgrade. So get your system up and running now!

Friday, April 10, 2009

Interesting HDX 1000 Marketing Survey Result

Thanks for all the participants in our marketing survey. There are total 105 current or possible future HDX 1000 owners turning in their answers in that short one week period. Here I want to share the result with you.

1. How do you plan to connect the HDX 1000 to the Network?

In the 105 survey participants, 74 people (70%) use (or will use) a Ethernet cable to connect the HDX 1000 to the LAN. 26 people (25%) use wireless connection. 2 people use power-line Ethernet. Apparently, most people realize the wire connection can achieve the better data transfer rate. They also have a network port available near their TV.

There are still 25% of the participants using (or wanting to use) wireless connection. According to my personal experience, the wireless connection works ok in playing 720p content. If you have a lot of 1080p content, it is recommended to switch to the wire connection for better playback quality. Besides, 25% is really higher than my expectation. Maybe I need to go source the TP-Link TL-821N wifi adapter and make it available on AmperorDirect.

BTW, I’m pretty interesting in those 2 people who are using the power-line Ethernet connection. I’ll contact them to get some real user experience.

2. What kind of the video format do you plan to play via the HDX 1000?

The top five video format people play via the HDX 1000 are: mkv (59%), avi (56%), mpeg (41%), iso (39%) and wmv (24%). The .m2ts, .mov, .vob, .mpeg4 and other popular formats are also been used by people. A person claims that he can connect an external DVD-ROM directly to the HDX 1000 USB port and use the HDX 1000 to playback the movie in the DVD-ROM. I need to try this myself. (If you have the similar setup on your HDX 1000, please let me know.)

3. Do you plan to install an internal HDD? If so, what’s the preferred HDD capacity?

Surprisingly, 84 people mention that they plan to equip an internal HDD in their HDX 1000. That equals 80% of the total 105 survey participants! Too bad I didn’t put down the question right. I should ask people to reveal if they have already installed the HDD or not. If most of them have installed the HDD, I wonder if the big argument on the NMT official forum: the heat generated from the internal HDD might affect the performance, can be true. (To me, I’ve never encountered any heat issue created by the Western Digital 1TB Green Caviar HDD WD10EADS installed in my HDX 1000.)

For all the 84 people who plan to install the internal HDD, 17% prefer 1.5TB or higher capacity HDD, 55% prefer 1TB or 750GB, 12% prefer capacity under or equal 500GB. 15% didn’t reveal their preference. More than half of them prefers a larger HDD (>= 1TB).

4. Any suggestion to AmperorDirect?

I really appreciate people who take time to write down good suggestions. The most mentioned complain is for the bad manual / setup guide included in the package. I’ll let Digitech know about the issue and see if they can do any improvements. I’ve also began to construct quick installation guide and firmware updating procedure on Youtube. Hope eventually everybody can have simple and clear instruction to setup their HDX 1000.

Some people ask for more available options, such as different capacity HDD and cable, to bundle with the product. Some ask for where to find better looking GUI and plug-ins. Some ask to enable the .rm and .rmvb playback capability. Next week, I’ll address each issue with the individual who asked the question.

Again, thanks for all the survey participants. Your efforts really help us to plan for our next move. We have marked down the HDX 1000 price to $224.88 (including shipping to 48 US states) in our Easter Egg Hunt Sale. If you have monitored our offering constantly, you would know that we seldom bring down the price to this level. Therefore, to those people who complain about the price in the above 4th survey question, it is a good time to take your action…

PS. I have not forgot the most important thing: announce the drawing winner. I’ll start to contact the winner and will post the name at here after I got the response from the winner.

Happy Easter!

Monday, April 6, 2009

Last 8 Hrs to enter the drawing for a free HDX 1000

Hello Guys

Last 8 Hrs to enter the drawing for a free HDX 1000. Just go to the page at HERE, fill out some survey questions, and you can enter the drawing.


Thursday, April 2, 2009

BOCS Xtender on Buy.TV - w a beautiful show hostess

As you might notice, we have started to carry a new A/V product, Xtender, from BOCS. It is a house entertainment distribution device which can send your cable TV, Tivo, DVD or HTPC output to everyplace in your house via coax connection. With the Xtender installed, there is no need to buy the 2nd DVR, receiver, and DVD player, or worry about the network connection availability at each room. In a pre-wired house, the Xtender is the ultimated content distribution device you ever need.

I'll do more posts to introduce Xtender. If you have more questions, you can check our product page or send me an email to howard_chang"at"

Buy.TV is now having a good introduction video produced by BOCS' CEO, Todd, and a beautiful show hostess. Click on the below image to watch the video.