Friday, April 10, 2009

Interesting HDX 1000 Marketing Survey Result

Thanks for all the participants in our marketing survey. There are total 105 current or possible future HDX 1000 owners turning in their answers in that short one week period. Here I want to share the result with you.

1. How do you plan to connect the HDX 1000 to the Network?

In the 105 survey participants, 74 people (70%) use (or will use) a Ethernet cable to connect the HDX 1000 to the LAN. 26 people (25%) use wireless connection. 2 people use power-line Ethernet. Apparently, most people realize the wire connection can achieve the better data transfer rate. They also have a network port available near their TV.

There are still 25% of the participants using (or wanting to use) wireless connection. According to my personal experience, the wireless connection works ok in playing 720p content. If you have a lot of 1080p content, it is recommended to switch to the wire connection for better playback quality. Besides, 25% is really higher than my expectation. Maybe I need to go source the TP-Link TL-821N wifi adapter and make it available on AmperorDirect.

BTW, I’m pretty interesting in those 2 people who are using the power-line Ethernet connection. I’ll contact them to get some real user experience.

2. What kind of the video format do you plan to play via the HDX 1000?

The top five video format people play via the HDX 1000 are: mkv (59%), avi (56%), mpeg (41%), iso (39%) and wmv (24%). The .m2ts, .mov, .vob, .mpeg4 and other popular formats are also been used by people. A person claims that he can connect an external DVD-ROM directly to the HDX 1000 USB port and use the HDX 1000 to playback the movie in the DVD-ROM. I need to try this myself. (If you have the similar setup on your HDX 1000, please let me know.)

3. Do you plan to install an internal HDD? If so, what’s the preferred HDD capacity?

Surprisingly, 84 people mention that they plan to equip an internal HDD in their HDX 1000. That equals 80% of the total 105 survey participants! Too bad I didn’t put down the question right. I should ask people to reveal if they have already installed the HDD or not. If most of them have installed the HDD, I wonder if the big argument on the NMT official forum: the heat generated from the internal HDD might affect the performance, can be true. (To me, I’ve never encountered any heat issue created by the Western Digital 1TB Green Caviar HDD WD10EADS installed in my HDX 1000.)

For all the 84 people who plan to install the internal HDD, 17% prefer 1.5TB or higher capacity HDD, 55% prefer 1TB or 750GB, 12% prefer capacity under or equal 500GB. 15% didn’t reveal their preference. More than half of them prefers a larger HDD (>= 1TB).

4. Any suggestion to AmperorDirect?

I really appreciate people who take time to write down good suggestions. The most mentioned complain is for the bad manual / setup guide included in the package. I’ll let Digitech know about the issue and see if they can do any improvements. I’ve also began to construct quick installation guide and firmware updating procedure on Youtube. Hope eventually everybody can have simple and clear instruction to setup their HDX 1000.

Some people ask for more available options, such as different capacity HDD and cable, to bundle with the product. Some ask for where to find better looking GUI and plug-ins. Some ask to enable the .rm and .rmvb playback capability. Next week, I’ll address each issue with the individual who asked the question.

Again, thanks for all the survey participants. Your efforts really help us to plan for our next move. We have marked down the HDX 1000 price to $224.88 (including shipping to 48 US states) in our Easter Egg Hunt Sale. If you have monitored our offering constantly, you would know that we seldom bring down the price to this level. Therefore, to those people who complain about the price in the above 4th survey question, it is a good time to take your action…

PS. I have not forgot the most important thing: announce the drawing winner. I’ll start to contact the winner and will post the name at here after I got the response from the winner.

Happy Easter!


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